Friday, February 26, 2010

Brazilian Blowout vs. Keratin Treatment

Last May, I had a Keratin treatment which smooths out your curls and eliminates frizz by depositing Keratin on your hair. It did work well, though it took hours in the salon, my hair smelled terrible for days (think perm circa 1989) and cost a lot- between $250 and $400. On my recent trip to New York for fashion week, I visited the Salon AKS on Fifth Avenue where Zhen gave me a Brazilian Blowout. Here I am before with Zhen:

Brazilian Blowout

Brazilian blowout before

The Brazilian Blowout is less expensive than the Keratin treatment- starting at $150, takes less time (an hour and a half versus three hours), and doesn't use any formaldehyde or other carcinogenic ingredients. While I couldn't confirm what was in the Keratin treatment (I suspect formaldehyde), the fumes alone were enough to tell me it wasn't good.  The Brazilian Blowout had almost no smell at all and claims to have no carcinogens.  Lastly, I could wash my hair the following day with the Brazilian Blowout where I had to wait three long days with Keratin treatment.

Zhen started by washing my hair and then applying the solution (pictured below).  Then he dried my hair completely and straightened it with a flat iron, which seals in the product.  The next step was another cycle: this time washing, drying and finishing again with the flat iron.

brazilian Blowout

You can see from the picture below (this time with Anne who had her hair blown out at AKS while I was there) that my hair is much smoother and thinner looking.  Rest assured it fluffed up after a couple of washings and is now smooth, shiny and straight.  Results are supposed to last upwards of three months, especially if I use gentle sulfate-free shampoo.

Brazilian blowout after
Read more about the keratin treatment.
Read FAQs about the keratin treatment.
See before and after photos of the Brazilian Blowout.

93 comments:

Jordana Lorraine said...

Brava! I know you will the Brazilian Blowout, I know I do! BTW using the Brazilian Blowout Acai Aftercare products will definitely help extend your treatment, they are amazing! Do you know what brand of keratin treatment you had before?

Anonymous said...

Did you prefer the blowout versus the keratin treatment? I am trying to decide which to get. Price is a big decision maker, but also whichever worked better.

The Jet Set Girls said...

I did prefer the Brazilian Blowout because it cost less, took less time, didn't smell as bad and I got virtually the same results.

Jordana Lorraine said...

Brazilian Blowout also has the added convenience that you don't have to let it "set" for 3 days before washing your hair, working out, wearing a ponytail etc.

JSG, which keratin treatment did you have before? There are so many, and they can vary quite a bit...

michelle said...

were you still able to get curls or waves with the brazillian blow out?

The Jet Set Girls said...

I can curl my hair but my natural curl is pretty much gone.

Jordana Lorraine said...

Why the secrecy about the brand of keratin treatment you had before? It would be great for comparison purposes.

The Jet Set Girls said...

No secret, I just don't know the name. I've called the salon but didn't get in touch with the technician who did my treatment. I want to talk with her directly before I write about it. I'll try to reach her again for you!

Jordana Lorraine said...

Got it. Thanks, I'm curious and would love to use your comparison when talking with my clients. Do you read A Mom in Red High Heels? She did a comparison of Brazilian Blowout vs. Global Keratin (gentlest version, so both are formaldehyde-free). She preferred BB too!

The Jet Set Girls said...

Yes! Tammy is great. I read her review as well. It's a no brainer when the Brazilian Blowout is cheaper and takes less time out of your day. Both Tammy and I have young families, so it's hard to take hours away from the day for your hair. Afterall, the best asset of getting this treatment is that it shortens your hair styling time each day!

Jordana Lorraine said...

Tammy IS great! The things you mentioned are part of why I want to know the type of treatment you had. Usually Brazilian Blowout takes longer because of the final rinse and blowdry, and the price is the same at most salons (at least here). Maybe it's the difference in salons or stylists?

Anonymous said...

You mentioned that your natural curl is gone. Is your new growth (non-keratin treated hair) still curly or does your hair now grow out straighter than it did before keratin? Thanks.

Anonymous said...

I have had the Coppola Keratin Therapy done twice now and must say I am not sure what everyone is talking about here. THERE IS ABSOLUTELY NO SMELL, NO BURNING AND ABSOLUTELY NO UNPLEASANT EFFECTS. I have done every single type of hair straightening product from lye based (when I was a kid) to various forms of anti-curl from Rusk. I have hair straightening done by African American stylist and my sister in law who is a hair dresser. I have had my hair snapped off my head from two different products competing with each other. Trust me when i say i am an expert on hair straightening products. I have not done the brazilian because i do not want my hair poker straight. My hair is extremely curly... nickname afropuff! My keratin treatment was absolutly the best product i have ever dealt with. It took 2 1/2 hours and yes it is really really hard not to wash my hair for 3 days but... I have curly hair when i want it WITH NO FRIZZ and I have beautiful straight hair with no effort at all. My hair is shiney and frizz free even in humidty. I can not say enough about the keratin therapy. Like i said I have not had BB so i can not say much about it but... Keratin did not give me a minutes worth of issue or concern. I use the hair product recommended for after use and this treatment lasted me about 4 months.

Jordana Lorraine said...

To the recent Anonymous commenter: So glad you're enjoying Keratin Complex! For the record, in my experience (hundreds of treatments), Brazilian Blowout is gentler than Keratin Complex, not straighter. Please do not confuse it with Brazilian Keratin by Marcia Teixeira, which contains formaldehyde and therefor has a stronger effect than perhaps even the Coppola product.

Jordana Lorraine said...

To the recent Anonymous commenter: So glad you're enjoying Keratin Complex! For the record, in my experience (hundreds of treatments), Brazilian Blowout is gentler than Keratin Complex, not straighter. Please do not confuse it with Brazilian Keratin by Marcia Teixeira, which contains formaldehyde and therefor has a stronger effect than perhaps even the Coppola product.

keratin shampoo said...

I love it! looks great!
I want your hair!!

:)

Jojo said...

Tammy IS great!

You are new looking.


:)

Sara said...

I'm debating right now which treatment to try. How long did the effects of the Brazilian Blowout last?

The Jet Set Girls said...

Both treatments lasted about six weeks for me. It depends on how often you wash your hair. I recommed the Brazilian Blowout because it's cheaper, doesn't take as long at the salon, and you can wash your hair right away. Thanks for stopping by!

Lee Ann said...

I am a stylist and have been using Brazilian Gloss for four months now. The clients love it.

JLKCA2 said...

Who said anything bout Brazilian Gloss? This article is about Brazilian Blowout and another keratin treatment. BG didn't even exist when the writer had her keratin treatment.

We took a Brazilian Gloss class at my salon and when someone felt pain in her chest even 48 hours later, BG refused to provide her Doctor with ingredients or MSDS. Sketchy!

Shanda said...

I want to reply to the comment Anonymous left regarding the Keratin Coppola treatment: "THERE IS ABSOLUTELY NO SMELL, NO BURNING AND ABSOLUTELY NO UNPLEASANT EFFECTS." -- She is lucky to have had such a pleasant experience with it. My eyes burned and watered when I had it done. My eyes felt just like when you chop onions and watered just the same. My stylist told me that some people's eyes react to it like that and some people's eyes don't react at all. I used the recommended sulfate-free shampoo and the results only lasted about 2 months for me. Also, unlike Anonymous, I cannot get my hair to look curly like it used to. I am now forced to blow dry it straight every time I wash it. If I don't section it off PLUS use a straightening iron, it comes out just one big frizz head. If I try to diffuse it with curl gels, the same as I used to before keratin - it just comes out frizzy with some wave to it. Either look is terrible. The 1st two months, it looked ok and I didn't have to use a straightening iron, but unlike all these other people, it would never be straight with just air-drying. My natural hair before wasn't even THAT curly either. It was a wavy looser kind of curl to start with. I searched for a forum like this one to see which is better - the brazilian or the Keratin - because where I live - Southern Calif. - the Keratin is $215 and the Brazilian is $300 - for long hair length.

Anonymous said...

still confused as which to use. My hair has more friz but is not corkscrew curly. Ihave had the YUKO and don't want it poket straight. Which is better the keratin or the braz. blow out

Lottabody from VA said...

I had La Brasiliana Keratin treatment done back in May and I loved the results. Didn't love the pricetag, especially since my extra long, extra thick, extra curly hair cost me EXTRA. I wasn't told of the upcharge until I hit the register. Didn't appreciate that one bit! Especially when its so expensive already to start. And I spent eight hours in the salon (mind you, I also had full highlights done prior). Still, I was in major sticker shock. It was almost two car payments!

But back to the results. I couldn't get enough of my straight locks. I loved the way it felt in my fingers... the fact that I could even run my fingers through my hair was like rekindling an old romance (I too was once a victim of years of relaxers and breakage galore, until I went natural six years ago). My mixed texture, HIGH volume curly hair is always a stylist's worst nightmare. Not like African American hair, but think Ethiopian and you're getting closer. Anyways... the BKT was all I could talk about until I started having side effects. My scalp started getting scabs all over it. I'm talking major burn looking, peeling, bleedy scabs. No hair loss, just itchy scabs. I thought I burned my scalp with the blow drier. Tried next time on low heat. Same thing. Wore it curly (yes, I still get plenty of curl if I air dry) same thing. It seemed the longer I went without washing, the worse it got. Also, where my bangs touch my forehead, I got terrible itching the first couple of weeks. Then my forehead broke out and hasn't cleared since. I'm thinking this wasn't a good chemical match for my skin & scalp, although my hair loved the result.

Maybe I'll try the Brazilian Blowout... sounds interesting, and hoepfully, no upcharge! :)

Anonymous said...

OK, I'm a hairdresser and I just have to point out that this is ridiculous: Lottbody describes her hair as "every stylist's worst nightmare," but complains about it costing more than the average. She calls is "extra long, extra thick, and extra curly, so why shouldn't it cost extra?? No doubt it took a lot more product, time and effort than most clients hair would have.

Now, eight hours in the salon is pretty crazy and it's not right that the bill was a surprise, but in my experience, most new clients ask for a price quote. I always tell them what the average is, but that it could be more or less based on their hair. If she were to describe her hair the way she did here, I would have been honest and told her how much it would be. Considering the time spent on it, it's very possible the hourly rate was around the price of a haircut.

Anyway, Lottabody, that sux about ur scalp and I hope it heals soon. No matter what you try in the future, I would suggest you describe your hair and ask for a quote in advance...oh, and respect the stylist's time and hard work.

Lottabody from VA said...

I don't think it sounds ridiculous at all. As the client, my time is just as valuable. And the treatment wasn't decided until in the chair, during the consultation. The stylist had ample opportunity to mention the need for upcharge. Yes, the $700 price tag was outrageous - does $87.50 an hour sound reasonable to you? And since when do stylists in a salon charge by the hour? They charge by the service, and just because my hair is challenging, doesn't mean I deserve to get treated any differently. BUT the most important part is the unexpected side effects. Three months later, and the scalp and skin are still highly irritated (from scabs to dry & itchy), and even my doctor said it looks and sounds like a chemical burn. The skin irritation on the face has only worsened. The stylist received plenty of respect, given her hefty payment, and a nice tip. I'm not blaming her, however, I feel this product was to blame for my condition and shouldn't be labeled as "natural and safe".

JordanAndLindsey said...

Lotta Body.... I am also a stylist, and have to agree with anonymos.... I am also a stylist, and have to say that I am certified to perform the BKT and our average cost is $80-100 and hour. I cannot say that I have had someone in my chair for 8hrs, and that may just be the stylist that you had, but the hourly rate of $87.50 for that service is not that unreasonable.

As far as the other problems that you have had, the product is NEVER meant to even touch the scalp, nor the skin, nor the face. Dont honestly know what happend there, but it sounds like the stylist needs more certification, and needs intense supervision. and possibly needs to gain a little more knowledge on the products and the timing and usage, before continuing this service.

Anonymous said...

I have done the Brazillian Coppola 2 times already. I love it and I did not experience a bad oder and it took about 1 hour to get done. My hair is mid back length and fine. It takes me less time styling my hair in mornings and always looks sleek and great in humidity. I really love it. I use Moroccan oil shampoo and conditioner which is included with price. The price is about $200 and up in Chicago depending where you go.

Anonymous said...

There is no such thing as "Brazilian Coppola," and both Brazilian Blowout and Keratin Complex by Coppola have their own lines which are optimal for protecting and prolonging results.

I'm glad the commenter above likes her hair, but this whole business of not telling a client what treatment they are getting, or including a different product that is not meant for this purpose is embarrassing to me as a professional.

Anonymous said...

I had the global keratin treatment done last wednesday. I was in the salon for almost three hours, my hair is mid-length. My hair is naturally a bit dry and frizzy and i usually tie it up or use a straightners. They recommended not washing it for three days but it looked so greasy I had to wash it after two! Its very straight and waves/frizz are gone but it is getting greasy very quickly.. My concern is when I was in the salon I found the fumes to be really strong and at times made my eyes water. Two days after the treatment I developed an awful sore throat and couldnt swallow with the pain and then developed a dry cough bringing up blood. This really frightened me as I am NEVER sick and dont pick up commen bugs, flus etc... Went to the doctor and I have a bad throat infection,I am still sick but improving with the antibiotics. I decided to google global keratin in the hope of finding out if this ever happened anyone else. Hopefully it wasnt the cause of it but i have been so sick that I know there is no way I will get it done again.

Anonymous said...

To the previous commenter:

I'm sorry to hear of your experience with Global Keratin. While there isn't a way to know for certain, please allow me to provide some extra information that may help you determine if it could have been the cause of your trouble. You didn't mention any breathing-related symptoms during the treatment, thought, so my guess would be not, but if you want to look into it:

Global Keratin makes three different solutions, with 0, 2 and 4% formaldehyde, respectively (but they are not labeled with this info.) Ask the stylist if you received the Light Wave formula, the Curly/Wavy formula, or the Resistant formula; unless they already mentioned which kind? Unfortunately the scent is not a hint and the processes are the same, so the only way to know is to ask. Then call your Doctor and let them know, and ask if it could be the cause of the problems you are having. Give the Doc the phone number for Global Keratin (it's on their site.)

The thing is, while it could cause similar symptoms if you are formaldehyde-sensitive, I don't think it would cause an actual infection. Antibiotics are used to treat bacterial infections, which are completely different from an ingredient reaction. But, if the Doctor didn't know you had possibly just breathed in formaldehyde gas, he or she may not have considered it a possibility.

I hope this helps, but even more so I hope you feel better soon!

Lori said...

Hey, there--just an FYI for all of you ladies: just watched a GMA segment this morning on the Brazilian Blowout and many salons have stopped using the treatment due to continued research (by OSHA, among others) that finds it contains significant levels of formaldehyde, despite its claims to the contrary. It is a carcinogen.

I have personally gotten the Paul Mitchell keratin treatment several times, and have loved it every time. (Although I will be doing some research to ascertain whether or not keratin does have formaldehyde...I was under the impression that it was simply a protein infusion?)

There are some "fumes" with the treatment, but they are comparable to similar fumes with color treatments or perms. The process does take a couple of hours, and you do have to wait 3 days for a wash, but hey, when you have coarse, wavy hair, 3 days is no big deal.

Anonymous said...

Hi my mom was going to do the Keratin straitening thing for me but she was torn btwn the brazzilian blowout and keratin. im 13 years old what one would be more healthy for me??

Jordana Lorraine said...

@Lori Oregon OSHA is actually being sued over those reports, as a leading industry chemist has found them to be grossly inaccurate: http://amominredhighheels.com/internationally-scientistchemist-doug-schoon-speaks-hair-smoothing-controversy/

The Paul Mitchell product is just a conditioning treatment; it doesn't do nearly what a long-term smoothing treatment does.

I understand your concern, but try researching both sides of a story before spreading scary stories.

Some salons have taken special precautions to accommodate these treatments, such as the Chemical Source Capture System from Aerovex. You can see my setup at www.SaferBrazilian.com

Jordana Lorraine said...

@Anonymous young girl: have your Mom research each treatment, and stylist, carefully before considering any hair treatment. Go to consultations with a few to see what they say about your hair type and if they can work on someone your age. Good luck!

Anonymous said...

I had the Coppola done in May (and it's been fabulous)... now Nov and looking to get it done again. Am seeing advertising locally (Merritt Island FL) about Paul Mitchell Keratin Infusion for $169 That would over half off what I paid for Coppola. Does anyone have any experience with the Paul Mitchell Keratin (as in formaldhyde, how long it's lasted)?

Veronica said...

Great info about the 2 different processes--Brazilian Blowout vs Keratin treatment--but after reading your blog and Mom in Red High Heels blog I'm now totally confused. You say the Brazilian Blowout "doesn't use any formaldehyde or other carcinogenic ingredients." Meanwhile, Mom in Red High Heels claims, "I wanted to try the GKT (Global Keratin Treatment) because it is a gentler formula of keratin treatment and does not contain any of the “hyde” family of chemicals. I had experienced eye irritation with the BB and hoped not to have that same experience with the GKT." I'm not trying to be picky or argumentative, but it sounds like the two views provided are completely contradictory. I had made up my mind to do the Brazilian Blowout, because I thought there was no formaldehyde in it. Now I don't know what to do. Any light you could shed about the questions I raised would be greatly appreciated! Thanks!

Jordana Lorraine said...

@Veronica I know it's confusing. At the time of 'press' on the GKT article, BB was using glutaraldehyde, which is clearly in the same family as formaldehyde. They have since made statements that there are no hyde or carcinogens of any kind in their newer formula. As you may know, this has recently come under scrutiny. This is the most recent news:

http://amominredhighheels.com/brazilian-blowout-formaldehyde-osha-latest-update/

Please note that while his post is about BB, all "formaldehyde-free" smoothing treatments are being tested and investigated as a result of this controversy.


If you have a known allergy to formaldehyde, I would recommend holding off on any of these services until more information is available.

If you are just concerned with health and overall safety, as we all should be, look for a salon that makes special accommodations such as those seen at www.SaferBrazilian.com

Good luck!

Jordana Lorraine said...

@Veronica I know it's confusing. At the time of 'press' on the GKT article, BB was using glutaraldehyde, which is clearly in the same family as formaldehyde. They have since made statements that there are no hyde or carcinogens of any kind in their newer formula. As you may know, this has recently come under scrutiny. This is the most recent news:

http://amominredhighheels.com/brazilian-blowout-formaldehyde-osha-latest-update/

Please note that while his post is about BB, all "formaldehyde-free" smoothing treatments are being tested and investigated as a result of this controversy.


If you have a known allergy to formaldehyde, I would recommend holding off on any of these services until more information is available.

If you are just concerned with health and overall safety, as we all should be, look for a salon that makes special accommodations such as those seen at www.SaferBrazilian.com

Good luck!

Lisa said...

I think you have the treatments backwards. The BB is the one with Formeldahyde in it that is very potent smelling and irritates your eyes. The BB also takes longer. The Keratin treatment does not have Formeldahye in it, and takes less time. The smell actually is similar to tootsie rolls. That being said, I've had both done now and the BB made my hair straighter than the Keratin treatment. The BB is now banned I believe due to the recent OSHA findings.

Jordana Lorraine said...

Yes, Lisa I'm the one who's confused...even though this is my profession and specialty, and I have done well over 500 of these treatments. Thanks for setting me straight...now for some actual facts:

"Keratin treatment" is not a specific product, but a type of product. There are at last a dozen companies who make and distribute them, some of which have multiple formulas, putting appx 30 different treatments on the market. So there is no "THE keratin treatment." Do you know which product was actually used on you? I'm guessing not, or you would have said the name. Unfortunately many stylists are not honest or forthcoming with such information.

Some keratin treatments are stronger than others, and some work differently on one hair type than another. Brazilian Blowout is a brand name smoothing treatment, and the company makes only one formula (although the formula has changed so a slow stylist may still be using an older version of the product.) Some keratin treatments are gentler than BB while others are stronger.

Brazilian Blowout takes longer than some keratin treatments only because it is rinsed from the hair and then blowdried again, while most keratin treatments are left in the hair after they are flat-ironed in. This is much more convenient because the client does not have to keep her hair dry/straight/flat and avoid ponytails or clips for 1-4 days. With BB, the hair can be tied back, washed, etc. whenever the client wishes. For anyone concerned about formaldehyde or other health issues with a treatment, this is a huge BONUS to BB because it is not rubbing against your skin and pillowcase for those 24-96 hours as other treatments are. Each treatment has its own procedure; one popular keratin treatment takes more than twice as long as BB, because they instruct the stylist to blowdry the hair on a cool setting.

I do 7-10 treatments per week (I offer BB and 5 others) and can tell you that Brazilian Blowout is certainly not "banned" here in CA (or in NY where this blog post was from.)

I'm glad you've found what works for you, but I just had to clear up the facts as consumer confusion is rampant with regard to this topic.

Anonymous said...

Is there any way to find out if the stylist is using the new formula of BB? Im just really afraid that I might be 1 of the few that have problems with the product. I'll admit I haven't done that much research on either, but I've seen pictures of the hair lose and burns so it's scary. Although I di know it doesn't happen to every one b/c I have an aunt who had the BB and another aunt with super curly hair and lives in Florida that had a keratin treatment done. Both loved the results and neither have had problems so far. It's just so hard to choose between the two. I have thick frizzy dry wavy/curly shoulder length hair that I constantly pull out chunks in the shower. I just want my hair to grow and be healthy. Stylist keep telling me to do deep conditioning and hot oil treatments but nothing has worked.

Jordana Lorraine said...

You could call Brazilian Blowout to confirm certification and ask when the stylist last ordered the treatment solution. As far as which product is best for your hair type, you'll need to have consultations with a few stylists who do different treatment...or better yet, one Specialist who does several treatments, because each one will probably say theirs is best because they want your business, but if a stylist uses multiple treatments, you'll get a more honest answer. If there is no such person in your area, see a few stylists and ask them lots of questions about why their product is better for your hair than others.

If you happen to be in Los Angeles, I have a studio in Santa Monica and I offer 7 different treatments. Good luck!

Anonymous said...

I am torn between the 2 treatments as well. Cadiveu Treatment (Safe and Effective Brazilian Keratin Treatment) which cost $350 and up based on hair length and only last 10 weeks. Or the Hair Taming System w/Juvexin (Global Keratin Hair) which cost $200 and up and last 3-5 months. After reading about BTK and Keratin - I'm so confused I don't know WHAT to do!
I have a lot of fine/dry/chemically treated somewhat wavy hair with a frizzy hairline. I want my hair to be frizz free and easily manageable, with shine and body/bounce that can be washed daily and doesn't require a flat iron without being flat/greasy. So what is the verdict after all the blog above and changes that have been made since the OSHA outbreak on Hair Taming? HELP PLEASE!

Jordana Lorraine said...

It is important to remember that the pricing is not based on the product, so much as the salon/stylist doing it. The lasting times also depend on your aftercare regimen.

Cadiveu is a great product, with results similar to Brazilian Blowout: moisturizing, removes nearly all frizz, reduces curl dramatically, maintains flexibility for styling and natural look when air-dried. Lasts appx 10-12 weeks.

Global Keratin makes 3 different formulas, and it is important to know which one you are being offered, because they vary greatly in strengths.

Light Wave formula will not straighten but will reduce frizz, lasts appx 8 weeks

Curly/Colored formula will straighten the hair more than Brazilian Blowout or Cadiveu, still moisturizes but does leave a slightly stiffer look. Lasts appx 10-16 weeks.

Resistant formula will make hair like yours very straight, perhaps too flat and/or stiff. It is designed for stronger hair textures. Lasts appx 12-20 weeks.

Also keep in ind that the straighter you go, the more your hairline challenges will differ from the rest as the new hair grows in.

Your best bet would be to consult with someone who offers all of the above (please look me up if you are in Los Angeles) because you will get the most accurate recommendation, rather than each stylist recommending what they use because they want our business. If you cannot find someone who works with multiple treatments, consult with stylists who offer each one and go with the stylist and product that seem best for you.

Good luck!

Jennifer said...

I had a Keratin tx last April - Coppola I think, because that is the brand of shampoo and conditioner she sold me to use afterwards - and loved the outcome, my big frizzy curls became calm curls with very little frizz; the "flat hair" only lasted a few weeks in the beginning. I had a BB done in December (bought one of those inexpensive daily deals), and it's been 6 weeks, my hair is still limper than I'd like, PLUS the one really frizzy/nappy section is still frizzy like the Keratin has worn off but the BB didn't take on that one part. Any ideas on why this might be??

Jordana Lorraine said...

@Jenfier I'm afraid your answer is right there in your question..."bought one of those inexpensive daily deals."

Salons and stylists who post services at enormous discounts are not doing so because they are experienced specialists who want to do a good deed, they are doing so because they either just learned how to do something and need to get practice, or because their business is slow and they need to fill the chairs.

Please excuse the blunt nature of my response, but this simply isn't something you want a newbie doing on you. I always urge clients to research a stylist's background, education and experience before booking a treatment. See them for a consultation and hair analysis; interview them to get a feel for their knowledge and confidence, their comfort with your hair type, why they feel a certain treatment is best for you, see before and after photos of their work, etc. You cannot do this when you're rushing to make sure you buy the "deal" before the 8pm deadline...

Jennifer said...

JL, thanks for your response. I thought that might be part of it. But I also wonder if there is a difference between the Brazilian Blowout and the Coppola Keratin Treatment in terms of frizz control and curl maintenance? It's now been 7 weeks, the flat hair is gone, but a lot of frizz has returned. The treatment, or the stylist? Or, perhaps she used a shorter-acting (=cheaper) product that really wasn't a true BB?? I am wanting to gather a little info...thanks for any advice you can offer. (And the Coppola tx I had cost $400 because of the amount of my hair, she said, and sadly I cannot afford that every 4-6 months, so it will be a no-go with that person again.)

Jordana Lorraine said...

@JenniferEach treatment will react differently on different hair, plus there is of course the stylist variable. In general, the Coppola treatment straightens hair more and lasts longer; this could be a pro or a con. Some people prefer the stiffer straightness of Keratin Complex, even if it means they will have visible roots as their hair grows in. Others prefer the more natural look and wider variety of styling options with Brazilian Blowout. I'm sorry I don't have a more finite answer!

Anonymous said...

JL thanks so much for all the info, I wish I could find someone like you out here(NY)! I am actually debating between the Braziliam Blowout brand keratin treatment and the Paul Mitchell triplex keratin treatment which I thought was a milder version of the other keratin treatments but now I'm not sure. You mentioned it is "just" a conditioning treatment- are you saying it doesn't straighten at all? I have very coarse and dry but not super curly hair that easily blows straight but breaks a lot at the ends. I have had the rusk anticurl in the past but it always seemed like overkill. I have now gone about 10 months without any straightening treatment (just blowing out at home) and my hair isn't so bad, just needs a little smoothing and loosening of the curls near the roots. anyway your thoughts on the paul mitchell treatment if you have any would be appreciated!! or anyone else? thanks!

Jordana Lorraine said...

@Anonymous Thank you for the compliment, but I'm afraid even if we were in the same city, my answer would be the same.

The Paul Mitchell product appears to be a conditioning treatment (put it on the hair for 10 minutes with heat, then rinse it out for a week or two of nice, soft hair.) The company has done a great job of attracting attention by using the buzz word of the moment, "keratin," but they have done a terrible job of providing any actual information on their product.

Keratin is protein. It is found in hair, nails, wool, etc. and can be used to strengthen any of those. It is not a brand, a technique, or an ingredient that straightens hair on its own.

A 'keratin smoothing treatment,' i.e. Keratin Complex, Global Keratin, Cadiveu is a combination of keratin and many other ingredients, which are laminated onto the hair during a 90 minute to two hour process, providing stronger, smoother, straighter hair for 3-6 months. It does not appear that Paul Mitchell has ever claimed their product does any of this, or lasts nearly this long.

The best thing to do would be to find someone near you who offers each treatment you are considering and schedule consultations with them. Good luck!

sanjana said...

Hello Jordana,

I just got a BB done yesterday. And yes, I am loving my new hair. I was so excited to maintain my hair the same way and impulsively bought the expensive BB shampoo and conditioner at the salon.

But my concern is: Does the Shampoo and conditioner have "Formaldehyde" in it, ofcourse it doesn't say in the ingredients. I am worried to use it now. Can you please advice.

Love,
Sana

Anonymous said...

Hello Jordana!

I just got a BB done yesterday. And yes, I am loving my new hair. I was so excited to maintain my hair the same way and impulsively bought the expensive BB shampoo and conditioner at the salon.

But my concern is: Does the Shampoo and conditioner have "Formaldehyde" in it, ofcourse it doesn't say in the ingredients. I am worried to use it now. Can you please advice.

Love,
Sana

Jennifer said...

Update -
I called the stylist who did the original BB from the $99 deal, told her my experience, and she offered to redo it for free. So I give her props and points for integrity. However, this time it's less flat but still a bit frizzy. And it took well under 2 hours, from wash to finish, same as last time. Still better than my natural curl/frizz...

Jordana Lorraine said...

@Jennifer Thanks for the update! Glad to hear it's better this time, but it shouldn't be frizzy...in the future, consider saving up for a seasoned expert

Anonymous said...

Brazilian Blowout has been under serious scrutiny for using formldehyde. I've had the treatment before and I was pretty happy with the results... but never again. I definitely will not be getting this treatment again.

Anaya said...

I am wondering, can anyone direct me to a website, or explain for me here, what are the various REAL names of these procedures? It seems like frequently someone will mention a treatment and someone else will say, 'oh that is not a real name of a treatment, she must mean such-and-such.' Maybe a glossary of brand names or types of treatments would be helpful. It seems like the words "keratin" "brazilian" "blowout" "Coppola" "smoothing" are just jumbled together and placed in front of the word "system." I am really confused!

Jordana Lorraine said...

it is true that Brazilian Blowout has 'been under serious scrutiny...' They have also posted independent lab results and other science to support their side of the story, but somehow this doesn't get as much attention. See http://brazilianblowout.com/archive-statements if you are interested in this information.

They have also premiered a new solution in response to this concern, called Brazilian Blowout Zero. The controversial ingredient has been removed and replaced with a plant-based bonding system. The site proudly displays the ingredients and lab test reports. I have tried it myself and it works great!

Jordana Lorraine said...

@Anaya I know that it is confusing! The best thing to do is to look up a company's website when you see or hear it mentioned. If someone offers you the XYZ Keratin Treatment, a quick Google search will reveal whether it has a website or not. One thing that a lot of people say is "the keratin treatment," which is like saying "the color." It refers to a type of service and not a brand. Keratin is the protein found in your hair and nails; it is not a product or a brand. Unfortunately, many stylists are not forthcoming about what they use, and some even lie or mislead the clients. Make sure you see the bottle during your consultation so you can research the product before having the treatment done.

The big players are Brazilian Blowout, Global Keratin (GK Hair,) Keratin Complex by Coppola, and Brazilian Keratin by Marcia Teixeira. There are many other treatments out there, some of which are reliable and reputable, and many of which are brand-new products developed rapidly to jump on the keratin bandwagon. I know it is confusing and I encourage you to do as much research as you can on both products and stylists, before making a decision. Good luck!

Anonymous said...

I just spoke with my aunt who has been doing hair for twenty years and owns her own salon. She will not do the Brazilian blowout in her salon bc of the smell. New information released recently has said that it does contain high levels of formaldehyde and is HORRIBLE for your hair. I find it interesting it was only $150 where this lady went bc it's $350 where I live. She recommended that I do the keratin smoothing treatment. I am with Anaya tho, there seems to be a lot of different names going around.

Destiny said...

I had the Rejuvenol brand Keratin treatment a few days ago, and so far I'm loving it. I have super-curly multi-racial hair that gets extremely frizzy, so I'm hoping to see good results after I wash my hair. I did a few months if research before getting it, and chose this brand based on reviews and the gentle formula (less formaldehyde.) The cost in Dallas, Tx was $150, and that included the aftercare products.

For those who are interested, I know that Ulta salons use the Coppola brand, and they offer it for under $200. Ulta has locations in many metropolitan areas, but just make sure you educate yourself before sitting in anyone's chair.

Jordana Lorraine said...

@Anonymous Please see (and show your Aunt) the link I posted above, with Brazilian Blowout's statements following further tests by the manufacturer, an independent lab, and even OSHA themselves. Don't believe everything you hear!

As far as her recommendation that you do "the keratin smoothing treatment," there is NO PRODUCT WITH THAT NAME. That's like saying, she recommended you get "the highlights" or that you have "the wine." Basically, your Aunt is doing exactly what Anaya was talking about (and which you said you agree with.) Each stylist's product and technique will affect how their highlights come out, and wine has even more variables.

Pricing involves many variables as well; you can get a haircut for $12 or you can pay $200. What determines this? The stylist's skill, education and experience, the city they are in, and the salon they are in. I would never get a Brazilian Blowout for $150, because knowing how much the product costs that tells me that they stylist's time and work are not valued at very much. Some Hollywood or Beverly Hills stylists are charging 600, and that's pretty much for the celeb stylist's name and/or ZIP code. The trick is to research the product (walk away if they don't show you materials with the brand name up front, you deserve to know so you can research it!) and the salon/stylist before making your decision.

Anonymous said...

I had a BB done in late October but had to drive 4 1/2 hours to get it done (I live in the boonies). I LOVED it - had no issues with eye irritation. My hair is thick and puffy and as I get closer to 40, it seems to be getting puffier and frizzy - not a great combo. BB was awesome. About 11 weeks after the BB, I started to notice some puffy come back and had to get the flat iron back out. After 13 weeks, I would say the BB was pretty well gone.

My local stylist was impressed with my hair after the BB and did some research and found Keratin Fusion treatment from Pravana. So I decided to be the guini pig. I'm very disappointed with this treatment and in my opionion didn't compare to the BB. I' not sure if it was the product or how it was applied.

My question - I just had this pravana keratin fusion done 2 weeks ago and am wondering when I can go back and get another BB without risking damage to my hair.

elizabeth said...

Is your new growth (non-keratin treated hair or brazilian blowout) still curly or does your hair now grow out straighter than it did before keratin? Also would you recommend bb for afro-asian hair?Thanks.

Jordana Lorraine said...

@Elizabeth New hair will grow in the same as it always has...no hair treatment can change that. How much your hair changes, and how long that change lasts, will determine how noticeable your regrowth is. Which treatment you and your stylist choose will affect these longer-term outcomes. I have used Brazilian Blowout, Global Keratin medium strength, and Keratin Complex by Coppola on Afro-Asian hair, all with good results. If you're not sure which kind you want, book consultations/interviews with stylists who do a few different kinds. Good luck!

Anonymous said...

This is good information - I know I for one will not be trying any of these questionable treatments - it's definitely not risking getting cancer from these products. I was thinking back to the times when we did perms and after a perm we were told to wait 2 days to wash our hair so it sounds the same.

What about just getting the 'Japanese' straigtening 'perms'??? Seems it does the same and lasts for about a year. My niece had that done a few years back after a car accident when she hurt her back and couldn't blow dry her hair and loved it. The prices works out to be about the same when you factor in a year but don't know what ingredients are in that. What is the opinion of all you hairdressers on the Japanese process?? Thanks...

Jordana Lorraine said...

The Japanese Straightening is very different. See a comparison here: http://web.me.com/jordanalorraine/Brazilian_Blowout_by_Jordana_Lorraine/Keratin_vs._Japanese.html

Also, there is a new product from Brazilian Blowout called Zero, the ingredients and independent lab results from which are posted on the site.

I hope this helps!

Angela said...

Cosmo just published a warning to anyone considering a Brazilian Blowout treatment & mentions that any Keratin Treatment could potentially be harmful. Cosmo's been around a lot longer than the Keratin companies. What are your (anyone) thoughts about it?

http://www.elavabotanik.com/blog/cosmopolitan-is-your-hair-treatment-toxic-osha-finds-levels-of-formaldehyde-in-beauty-product

Jordana Lorraine said...

@Angela Thank you for asking. I'll tell you exactly what I told Cosmo, in my letter to them and comment on their site (though I'm guessing they don't check it, based on the spammy sales links posted in their comment area):

"I think it is unfortunate that this post does not mention air filtration options available to salons to protect their clients and staff. In my studio, I use a chemical source capture system designed especially for use with these treatments. It is a 3-tier system of filtration and exhaust, to cleanse and remove fumes as they are created.

I have not seen the full article yet, but will look for it. I do hope it mentions steps like these that salons can take (though many have not, because it is pricey) to continue offering these services while maximizing comfort and minimizing risk.

Also notable, but not noted (at least here,) Brazilian Blowout released a new product on February 11 called "Zero," which is shown on their site along with independent lab results showing it contains/produces/releases ZERO formaldehyde.

It is unfortunate when alarming negative news gets so much more attention than progressive solutions to the problem or advances in technology to progress away from it."

Angela said...

@Jordana Yes, I think you've made a fabulous point and good for you for going to such lengths to ensure the safety of your employees and your clients! I do think that this article is rightful in warning consumers about the potential hazards because I believe that in most salons, these vent systems are not available, like the one I work in. We use Coppola Keratin Treatment & like the Brazilian Blowout, it claims to be formaldehyde-free, although it does fess up to using a type of aldehyde, which they claim to be different. I really like performing these services & am always thrilled with my client's reaction, but I'm becoming progressively more worried about the dangers involved. Are "aldehydes" less hazardous than "formaldehydes?"

Anonymous said...

I've had the Brazilian Blowout done 5 times on my past shoulder length, really thick, course, naturally curly hair. It only lasts about 6 weeks for me and then I have to break out the flat iron. A new stylist has suggested I try the Rejuvenol Keratin Treatment. I'm not jazzed about not washing my hair for 3-4 days and I am concerned about the formaldehyde (it is more than the BB has). Has anyone out there used Rejuvenol and what were your results? This stylist says I can get 5 good months out of it. That sounds really good, but then, I was told I would get a good 10-12 weeks from the BB too and that hasn't happened.

Jordana Lorraine said...

@Angela I am no chemist, but it is clear that the two are related. There's another brand that loves to imply they are vanilla-based...well guess what, vanillin (the actual ingredient) is an aldehyde, too. They are in all sorts of natural things. But the way we use them, is where we have to be careful. The concern is more for us as stylists, because we work with it far more frequently.

Talk to your salon owner. The air filtration system is pricey, but well worth it to keep staff and clients safe. It also pays for itself in that once clients hear you have it and other salons don't, they are more likely to choose you :)

Check out my system at www.SaferBrazilian.com, which includes a link to the manufacturer of my filtration equipment. Tell them I sent you--they will send you some free replacement filters! They have made this offer since I often blog, tweet, etc. about how much I love my system.

Angela said...

Thanks for the link! I will most definitely check it out. This topic was brought up at a meeting at our salon yesterday and many of us expressed our concerns with the risks involved with these types of services. My GM was present and able to answer some of the questions. Although I do not think they are planning to install a special ventilation system, we were informed that our president (who is a true product guru & innovative genius) is currently working with chemists to formulate his own straightening system that will be 100% safe to use. We were informed that he's already gone through 15 prototypes to try and perfect the formula just right. He's real big into organics and actually created the first USDA certified organic product line. I'm really excited to see what it will be like. :)

Jordana Lorraine said...

That's great, Angela, please keep all us readers updated!

curlychrisnyc said...

@Jordana, I can't thank you enough for providing so much great detailed information. I, like everyone else here, am very confused about both processes. Although, after reading all of these blogs ( as a sit on a delayed flight to St Lucia) I do feel much better! I have twice now done the BB and for the most part love the results but my hair did frizz in certain areas after only a couple weeks. ( I naturally have super kinky curly frizzy hair) I am also worried now about the cancer, etc. My big question is... Jordana, can you refer me to a salon in NYC with the good ventilation like your salon or one that does the Brazilian Blowout Zero? Thanks so much for your honesty and detailed info. We need more stylists like you around!! :)

Jordana Lorraine said...

@Chris I hope you are enjoying St Lucia! I have no personal knowledge of salons in NYC or which products they use, so you will need to do some research of your own about which treatments are offered (use this post as a guide: http://amominredhighheels.com/keratin-treatment-choose-stylist/

However, I have contacted the manufacturer of my air filtration system, and they have returned some results for salons using their filtration products:

The Chemical Source Capture System by Aerovex is in use at Salon Ziba in NYC. The owner's name is Alonso Salguero, and you may want to speak with him, as their site's terminology is ambiguous as to which treatments(s) they are using: http://www.salonziba.com/

The full 3-Zone Protection system is in use at multiple locations of Depasquale in NJ (though their site does not mention any services or known keratin treatment brands, so again you will have to ask some questions.)

I hope his helps!

elizabeth said...

Do you know any salons in South Florida that you would reccommend?

Anonymous said...

Hello.....? Does no one do a patch test?

Jordana Lorraine said...

@Anonymous A patch test can screen for a skin reaction, but the product is not actually applied to the skin during the treatment process (it is brushed onto the hair, appx 1/2" off the scalp.) Also, irritation/allergic reaction is more likely to occur when the product is heated up and fumes are created, which cannot be simulated in a patch test.

Salons that wish to minimize risk of reaction and long-term issues for their staff (who works with the product frequently) should look into air filtration options, such as the one I linked to above in a previous comment: www.SaferBrazilian.com. My clients colleagues and I LOOOVE the Aerovex Chemical Source Capture System!

Jordana Lorraine said...

@Anonymous A patch test can screen for a skin reaction, but the product is not actually applied to the skin during the treatment process (it is brushed onto the hair, appx 1/2" off the scalp.) Also, irritation/allergic reaction is more likely to occur when the product is heated up and fumes are created, which cannot be simulated in a patch test.

Salons that wish to minimize risk of reaction and long-term issues for their staff (who works with the product frequently) should look into air filtration options, such as the one I linked to above in a previous comment: www.SaferBrazilian.com. My clients colleagues and I LOOOVE the Aerovex Chemical Source Capture System!

Joanna said...

I am a stylist and have recently switched from Brazilian Blowout to the Keratin Complex. I did the BB for about 18 months 4-8 a month I could always tell that there was something strong in there because of the burning eyes but the last couple I did left me feeling very tight in the chest and my throat burned. The last one had my chest tight for 5 days! Before I started using Keratin Complex I tried the Prevana and the New Chi AMerican Smoothing treatment. I think that the Prevana was safer but the results were NOT worth the time or money. Now, the CHI......BEWARE!!! I have 17 years in the business and my clients come to me because they trust me and know I do a good job and watch them closely. CHI, WAY over sold this product, its awful I did my own hair and it felt like straw IT ATE the last couple inches of my clients hair UP!!. YEs, I lowered the temp around the hairline, I used the solution sparingly too so if anyone tries to sell you the CHI, RUN!!

Anonymous said...

@ Jordana . Thank you so much for all your input you have helped me reach a decision on which treatment I would like to get. I have been doing a lot of research I am from Santa Monica, and I have read about you on another blog. I would really like to go to you since I hear you have a good ventilation system which I would love since i do have asthma. I am confused about your location are you at the Dino clark salon or at your own studio? Thank you so much for your help!
-Nancy

Anonymous said...

@Jordana, Thanks so much for your input on the treatments you have helped me reach a decision on which treatment i would like to use. I am asthmatic and so I have read on other blogs about your ventilation system. I live in Santa Monica and so i would really like to come to you for my treatment. I a little confused about your location, are you at the Dino Clark salon or do you have your own studio? Thank you so much!
-Nancy

Jordana Lorraine said...

Hi Nancy, it has been a pleasure participating in this thread, and what a pleasant surprise to find a local here! Dino Clark Salon closed in late 2010, when they merged with another salon and moved into that location; would you mind letting me know which blog still shows that as my workplace, so I can contact them to update it? My current salon, location (still in Santa Monica) and details are all on my website at www.JordanaLorraine.com.

See you soon!

Anonymous said...

Do you know of any salons to recommend in South Florida?

Amel said...

I'm going to be spending some time on the beach which means no hair styling and my hair is the frizzy type. So I have been considering BB to treat my hair but i was told that ocean water kills the treatment. Is that true? Please advise.

maureen said...

Can anyone recommend a true pro in Chicago for Keratin and/or Brazilian Blow out? I've been searching and there are certainly a lot of salons offering the service but I want to find somebody who is really talented and does a lot of these. I might fly to Santa Monica for a visit to Jordana's salon but would be great to find an expert locally. thank you!

Kara said...

Hi there, I found this string of postings while researching straightening options online. I've gotten Japanese straightening for about 3 years and am considering switching to a brazilian or keratin treatment. My last Japanese was done 4 months ago. Has anyone made that switch and have you had any negative results like breakage or otherwise? I have long hair and don't want to risk having to cut it off!
The salon I will probably go to offers the Coppola and La Brasilliana brands. Possibly the Brazilian blowout too. Does anyone have a view on which one works the best on hair with strong curls and significant frizz (a Jewish girl afro).
Thank you so much!

Anonymous said...

I did the Brazilian blow out Last August 2010 at a Salon in Tulsa, OK. It was the most I've ever spent on my hair, the next day I was to fly out to a wedding in CO. I was told I could shampoo it right away, but I waited a couple days, much to my disapointment there was absolutely no change to my naturally curly hair. However my pocket book was alot lighter.

lisa said...

i have wavy hair and during the summer i like not having to blow dry it....i use tons of frizz ease spray to stop the frizz. i work at a school so during the summer i dont have to get ready for work. but now i am back at work and i hate that i blow dry my hair and it looks good but by the time i get to work it is coarse and frizzy looking. i am deciding if i should get a brazilian blowout or a keratin smoothing treatment. what is the difference in cost? i heard the brazilian blowout zero is supposed to be good. any help would be appreciated.

Jordana Lorraine said...

@Lisa I know it is confusing, but "keratin treatment" is a broad category, not a specific product; there are many reputable options, including Brazilian Blowout, Keratin Complex by Coppola, Global Keratin, Cadiveu, Brazilian Keratin by Marcia Teixeira and several others. While I am a big fan of Brazilian Blowout, their product Zero may not do enough for you if your hair is coarse as you mentioned.

If you are in Los Angeles, I would love to see you in my studio where I offer 11 different treatments. You should be able to find my site by clicking on my name above, or if not, by Googling my name for sure. If you are not in Los Angeles, I would recommend having a few consultation/interviews with reputable stylists in your area to determine which stylist and product might be right for you.

As for price, this will be a reflection of your hair, and the stylist's experience and skill, not which product they use. For example, all of mine cost the same: $350 for the average amount/type of hair. If two salons have a large discrepancy in price, it is more likely due to how they value each stylist's work and time. Good luck!

Lee Vogt said...

@Jordana Lorraine, Have you ever used 4-Hair brand BKT? I like that it washes out in one day, but does that mean it doesn't last as long as other typical 3-day wait products? If I leave 4-Hair in for 1, 2 or 3 days, do you think that will extend the longevity? Thanks so much. You are the most experienced BKT person on the internet.

Karyn Smith said...

I have read through all the questions and answers ans I'm STILLcomfused. I had La Braziliana treatment and I love it. Is this a keratin treatment or the same a "the Brazilian Blowout"?? They washed and dried, applied product (in a special area outside the salon - like an outdoor salon - so there was no problem with fumes) and then flat ironed and I was done. I understand "the Brazilian Blowout " is washed, treated, dried ironed and then rewashed. So what does La Braziliana fall under? Also, I now have gorgeous sexy loose curls instead of crazy frizzy curls when air drying which I love for the first time in my life. Someone told me that with each treatment it frets straighter and straighter and that I wouldn't have any wavy curls anymore. Is this true?

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