Beyoncé Heat: Catch the Fever

If you're in NYC's Union Square on Tuesday night, and start to think you're in a scene out of True Blood, don't be alarmed. The fiery red lights and creeping fog are to promote Beyoncé's perfume, Heat. The illumination is billed as "a steamy, sexy aura that embodies Beyoncé’s unique appeal."

Catch the lady herself at Macy's Herald Square at 5 pm on Wednesday, February 3. Be one of the first to purchase her 3-piece fragrance scent and you'll get to take a photo with Beyoncé!

Beyoncé Heat is a combo of red vanilla orchid, magnolia, neroli and blush peach, honeysuckle nectar, almond macaroon and creme de musk with base notes of giant sequoia milkwood, tonka bean and amber. Can't wait to catch a sniff!