If you like Sephora and Times Square then we have the best news for you. They are opening a second store at 5 Times Square on July 31 and they are doing it in a big way. There will be celebrity appearances by Gossip Girl’s Taylor Momsen, actress and singer-songwriter Adrienne Bailon, models Alexandra and Theodora Richards, makeup extraordinaire Lauren Luke and many others including the Sephora PRO Beauty Team. This isn’t your typical store opening, because this time they will be attempting to break Guiness World Records. Whether or not you think you are able to be the person with the “most lipstick applications by an individual in one hour,” or help break the record for the “most cosmetic makeovers by a team of five in one hour,” we think you should stop by, because this will not fall short of entertainment and fun! It’s like the David Blaine stunt of beauty. The event takes place located between 46th and 47th Streets, Broadway and Seventh Avenue on July 31st from 9am-5pm.