For our on-going quest to give our readers what they want (okay maybe it's what we want), here's the dish on Mr. Beckham's latest endorsement. David Beckham unveiled the new Emporio Armani Fall/Winter 2009 campaign at Selfridges Oxford Street in London. The image above covers the building's entire front facade. No word yet; but we'd like to see this in Times Square.
Giorgio Armani said of his friend, "David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges."