Tuesday, September 16, 2008

Less Expensive Vibrating Mascara and Other Inside Dish from Estee Lauder

Turbo Lash vibrating mascaraAt the Total Beauty/Estée Lauder Breast Cancer Awareness Cocktail party last week, we were SO honored to have the chance to mingle with top execs, especially Dan Brestle, the president of Estée Lauder North America and Canada. He amused JSG and the other bloggers with tales of his days as the head of Clinique and Prescriptives. Turns out that back in the day Dan used to bribe flight attendants with free Clinique lipstick to get upgraded to first class!

And just in case you were wondering, the 29 companies under the Estée Lauder umbrella really are run separately. So much in fact, that when Dan was at Clinique and had to walk by the president of the Estée Lauder brand's office, he would call ahead so she could shut her door!

We also asked about the move towards more eco-friendly products. Dan says that each brand is heading up its own initiatives, with Aveda making the most headway. He did say the company is looking for a way to make more recyclable and reusable packaging (JSG hates that a compact with plastic, metal and glass can't be recycled, so this one is close to our heart).

Our ears really perked up when he started talking about the Estée Lauder Turbolash Motion Mascara. No surprise--the vibrating mascara has been consistently selling out at Saks, the only place where you can currently buy it. What we were delighted to hear is that Dan and his team are hard at work making the $30 mascara more affordable. We love that the company is doing that even while the mascara has been flying off the shelves. We have yet to try it ourselves, but plan to buy a tube ASAP!


Anonymous said...

What's the point of a vibrating mascara?

The Jet Set Girls said...

It's supposed to separate your lashes better as you apply for a more complete application. In non-tech speak, that means thicker, longer lashes.

The mascara is now sold out online, but you can add your name to the waiting list.

Anonymous said...

I have a suggestion for recycling those compacts that contain plastic, metal and glass - -> Take the compact apart so that each piece is a separate component and ready for recycling!

Anonymous said...

YIKES!! It's $32 at Saks! :o

The Jet Set Girls said...

We know! But if you read our earlier post, Lauder is hard at work to make it more affordable. Soon, we hope!

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