Monday, March 22, 2010

Kiehl's Limited Edition Label Art Series for Earth Day

kiehl's Limited Edition Label Art Series for Earth Day
To celebrate Earth Day, Kiehl's has again asked celebs to design labels for one of its products, to raise money for an environmental charity. Jeff Koons, Pharrell Williams, pro-surfer Malia Jones and  Julianne Moore participated this year to help Kiehl's raise funds and awareness for the Rainforest Alliance, which is dedicated to sustaining biodiversity and ensuring sustainable livelihoods. 

Kiehl’s Açaí Damage-Protecting Toning Mist was the obvious pick when it came to choosing a product.  It's part of a skincare collection that is not only Eco Cert certified organic, but is also the first skincare range to ever receive gold standard Cradle to Cradle certification – meaning that it is made with the least amount of waste from start to finish.  

The product combines a high concentration of super-antioxidant organic Açaí berry from the Brazilian Amazon with Aloe Vera, Lavender and Rosemary Essential oils for an ultra-hyrdating mist which is perfect for plane rides.

Kiehl's is donating 100% of net proceeds (amounting to $200,000) to the Rainforest Alliance. Available in April online and wherever Kiehl's is sold.

See what Kiehl's did last year for Earth Day.

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