Thursday, December 10, 2009

Target To-Go Pop Up Stores

We braved the elements today--Hope in D.C. and Annie in NYC--to visit the Target-To-Go Pop up stores in our respective cities. (There's also one in San Fran.) Watch style expert Jorge Ramone, in NYC explain the concept behind the stores.

Each shopper is given a clipboard with 50 Target bestsellers to choose from.

clip board
You walk by windows to preview the items, but can't touch them or try them on. Three of the dresses from the upcoming Rodarte collection are available—and a major draw. Nearly all the fashionistas who were at the press preview with us bought at least one—ourselves included (pictures to come).

After you check off your items and pay for them, they're presented to you gift wrapped. That's one of our dresses (below) in the candy cane sack.

gift wrapped bag

The Target-To-Go stores are all open from 10 am to 8 pm from Friday, December 11 through Sunday, December 13. Follow them on Twitter for hints on finding those gift cards George is talking about.

New York Target-To-Go (pictured below): Washington and Gansevoort Streets, @TargetToGoNY
Washington, D.C. Target-To-Go: M Street and Wisconsin, @TargetToGoDC
Mint Plaza, between Market and Mission Streets, @TargetToGoSF

NYC store
Check out Annie's review of the Rodarte Target slip dress she bought at Target-To-Go in NYC.

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