On Our Radar: Coachella

It may be 77 days away, but the new A|X Armani Exchange ads put Coachella on our minds. The legendary music festival that takes place near Palm Springs, California was the inspiration for the spring ad campaign. “The aesthetic of the A|X Spring 2011 Collection was conceived around casual but sophisticated style and the modern influence of season-less, festival-chic dressing. The emphasis was not on major seasonal shifts but instead on creating looks that possess an overall truthfulness,” said Kate Lanphear, Elle's style director who styled the ads. The photos were shot at the Empire Polo Fields, where the festival takes place.

This year's Coachella festival kicks off on April 15 with Kings of Leon, the Black Keys and ends on April 17 with headliners Duran Duran and Kayne West. Check out Coachella.com for more details.